CLIENT :
Ametis, 2018
SERVICES :
A space where guests can pause, unwind, and be at peace. Inspired by traditional Balinese elegance.
Ametis Villa Bali is a luxurious retreat nestled in Batu Bolong, Canggu, designed to offer a serene escape from the everyday hustle. Since its inception, Ametis has been dedicated to providing a space where guests can relax, rejuvenate, and immerse themselves in tranquility.
Inspired by traditional Balinese aesthetics, they opted for a minimalist design with natural textures and earthy tones that reflect the villa’s lush surroundings and serene ambiance. The incorporation of classic Balinese elements into the architecture and interiors creates a harmonious blend of comfort and cultural heritage.
Take a peek: @ametisvilla_bali
During my tenure at Ametis Villa Bali, where I served as a Digital Marketing and Sales Executive, one of my responsibilities was managing their social media platforms.
At that time, the position of Digital Marketing was not yet widely used in the tourism industry.
Established in 2011, Ametis Villa Bali underwent a rebranding of its visual identity under the direction of General Manager Akiko Yoshioka. The original purple theme, inspired by the amethyst stone, was transitioned to a sleek black.
Below are some mood boards and posts I crafted for Ametis, along with the stylistic language used to present Ametis during this transformative time.
During this period, the social media presence was also refined to reflect a more mature and elegant tone. The goal was to capture and convey Ametis’s seamless design, directing the audience to appreciate the villa’s elegance, both in its architectural brilliance and its personalized service.