CLIENT :
Shore Amora Canggu
SERVICES :
At Shore Amora Canggu, I found a unique platform to fully express my creativity, as I had the opportunity to build the brand from the ground up, nurturing it into the well-recognized entity it is today.
A peaceful retreat amidst the bustling energy of Canggu
The resort is designed with modern elegance and a touch of tropical flair, allowing guests to experience both relaxation and the beauty of Bali’s natural surroundings.
Discover more: @shoreamora_canggu
Our journey began with brainstorming sessions with Mrs. Dawn Agung Dyana, culminating in the creation of the tagline “Distinctive Lifestyle Resort.” This concept became the foundation for various marketing strategies.
For social media content, I interpreted “distinctive” through a visual format of alternating photo uploads in landscape – portrait – landscape orientations. I also took the initiative to share aspects rarely posted by competitors, such as unfinished and in-progress construction phases.
After less than a year of operation, the pandemic significantly impacted us, altering our approach to social media. I developed several posts to address the situation, aiming to reassure and inform our audience that we were adhering to health protocols and continuing to operate normally.
In my view, to truly stand out from the competition, brands must embrace boldness and uniqueness.
This might mean showcasing behind-the-scenes moments, like an “untidy kitchen” or highlighting aspects of the process that aren’t polished.
Similarly, during the pandemic, while we couldn’t afford to be stagnant, we needed to create engaging content that catered to our audience’s daily needs. This approach not only fosters authenticity but also builds a deeper connection with our audience, demonstrating that we are adaptable and responsive in challenging times.
