Nowadays, music streaming platforms are flooded with active users, and Spotify is one of them. When curating a playlist, it’s essential for me to ensure that the music choices reflect the brand itself.

When a brand can accurately represent its qualities, customers are more likely to recognize and connect with it. I choose to create playlists, share them on Instagram, and play them in the lobby and restaurant because I believe music is a powerful way to learn more about people and connect with them. Customers who enjoy the music on your playlist can relate to your brand on a deeper, more personal level.